How ‘pinkification’ fails as a diversity tactic (guest blog)

In a guest post on the TechDean blog, Mihaela Vorvoreanu addresses what she calls the “pinkification” of diversity efforts to attract women to a variety of products and professions. See how one company’s attempt to market to women by creating a pen “for her” could help education marketers avoid similar issues.

Vorvoreanu is assistant professor of computer graphics technology and technology leadership & innovation in Purdue’s College of Technology.

Read the full blog post, titled “A case study of pinkification as a failing strategy for diversity.”